Having gotten a sneak peek of the movie in 3-D last weekend I have to say that it was by far the most impressive example of 3-D technology I've seen yet. I'm guessing that they will pay up - it's still a really affordable entertainment experience compared to a sporting event or concert. What now? We'll see if people are willing to pay the premium for the 3-D experience at those 1,500 theaters. So not having those 2,000 additional 3-D screens means lots of lost revenue. But 3-D movies cost about $3 more than an average movie ticket, a premium that the movie studios and theaters share. The studio spent an additional $15 million to make the movie in 3-D, on top of of its roughly $160 million budget. The film will be on 1,500 3-D screens, the rest will be regular old 2-D. Aliens" debut Friday is a far cry from the exclusively 3-D debut DreamWorks Animation CEO Jeffrey Katzenberg planed on. Without that financing, hundreds of millions of dollars of movie budgets could be for naught.
Right now 3-D is mired in the credit crunch theaters and studios need $1.4 billion in credit to convert enough theaters to show the slew of upcoming 3-D movies. And the success of the film in the 3-D format it was made for, will direct the future of the digital 3-D format. The performance of this film is key for DreamWorks Animation it's the studio's only theatrical release this year.
Aliens," which is opening on 3,500 screens. Yes, if you have kids, you're sure to find yourself at a matinee of "Monsters vs. This will be a monster-size weekend at the movies, and I"m not just talking about box office numbers.
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